While Tokyo might be an incredible draw for global tourists as one of the world’s largest and most fascinating cities, Japan’s allure extends far beyond its bustling streets. For travellers seeking more unique cultural and natural experiences, venturing into the country’s lesser-known regions reveals hidden gems that encapsulate Japan’s rich heritage and stunning landscapes.
Fukui
Nestled along the Sea of Japan, Fukui Prefecture has become more accessible with the recent extension of the Hokuriku Shinkansen line, reducing travel time from Tokyo to under three hours. This development opens the door to a region abundant in historical and natural attractions.
The prefecture is also home to Maruoka Castle, one of the country’s oldest surviving castles, providing panoramic views of the surrounding landscape. Nature enthusiasts can explore the Tojinbo Cliffs, which are dramatic basalt formations carved by the sea and offer breathtaking coastal vistas.
Iya Valley
Located in Tokushima Prefecture on Shikoku Island, the Iya Valley is a haven for those seeking tranquillity amidst unspoiled nature. Renowned for its dramatic gorges, vine bridges, and thatched-roof farmhouses, the valley offers a glimpse into Japan’s rural past.
The iconic Iya-no-Kazurabashi, a suspension bridge made of woven vines, spans the Iya River and provides a thrilling crossing experience. Visitors can also explore the Nagoro “Scarecrow Village,” where life-sized dolls outnumber residents, reflecting the area’s declining population and offering a poignant commentary on rural depopulation.

Matsuyama
On the island of Shikoku lies Matsuyama, the capital of Ehime Prefecture, celebrated as the birthplace of modern haiku poetry. The city’s literary heritage is intertwined with its historic sites, offering a rich cultural experience.
Matsuyama Castle, perched atop Mount Katsuyama, is one of Japan’s twelve original castles, providing panoramic views of the city and surrounding sea. The Dogo Onsen Honkan, one of Japan’s oldest hot spring baths, has inspired literary works and offers a distinctly relaxing retreat.
Okinawa Islands: Subtropical Paradise
Often referred to as the “Hawaii of Japan,” the Okinawa Islands offer a distinct cultural identity, sub-tropical climate, and pristine beaches. This archipelago, comprising 160 islands, is renowned for its unique Ryukyu heritage, which differentiates it from mainland Japan.
Travellers can indulge in local delicacies such as beni imo (purple sweet potato) and explore vibrant markets in Naha, the capital. The islands’ coral reefs provide excellent diving and snorkelling opportunities, while historical sites like Shuri Castle offer insights into the Ryukyu Kingdom’s history.
See it All with a Japan Cruise
For those who want to explore as much of Japan as possible and really get under the skin of the country, Japan cruises present an excellent way to experience multiple regions, including these hidden gems, in a single journey. There are more cruise carriers than ever before exploring Asia so why not take advantage and see as much of this incredible country as you can before the prices inevitably rise.